Wahoo – Permanent Price cuts – Immediate Effect

The writing has been on the walls for two years now and that writing said, “The indoor bike training market is highly competitive and premium prices are difficult to sustain.” Perhaps more eloquently, Wahoo phrased it thus

Wahoo is committed to increasing customer value,  by offering a market leading range of indoor cycling products that meet all types of customer needs and price points. By reducing prices across the KICKR range, we are looking to grow the market by encouraging more people to gain the benefits of riding and training indoors. This move is part of our ongoing mission to build a better athlete in all of us [C Eustace, Wahoo Chief Sales & Marketing Officer]

This price move positions Wahoo for the indoor training season and sets expectations for Black Friday and Christmas pricing. Whilst the move is primarily in response to great value budget options from competitors, it also poses interesting questions for Garmin, not known for permanent price reductions of any kind to its first-tier products.

The Details

Starting from 4th September 2024, customers will benefit from the following new pricing:

• KICKR BIKE: The ultimate option for indoor cycling, offering adjustable bike fit, precise control, realistic ride feel, gradient adjustment and unmatched customization options. It replicates real-world terrain, adjusts resistance automatically, and is fully integrated with Wahoo’s ecosystem for seamless data tracking.

New RRP: £3,199.99/US$3,799.99 [Old: £3,499.99/US$3,999.99]

• KICKR BIKE SHIFT: Designed for versatile indoor training, this model brings the unique benefit of virtual gear shifting, providing a more dynamic and immersive experience for cyclists at all levels.

New RRP: £2,199.99/US$2,499.99 [Old: £2,699.99/US$2,999.99]

• KICKR MOVE: This innovative trainer introduces fore-aft motion, allowing the bike to move naturally for a more comfortable and realistic riding experience than ever before.

New RRP: £1,149.99/US$1,299.99 [Old: £1,399.99/US$1,599.99]

• KICKR V6: The latest iteration of Wahoo’s flagship smart trainer, adds lightning-fast WiFi, alongside its quiet operation, accurate power measurement, and seamless integration with popular training apps.

New RRP: £849.99/US$999.99 [Old: £1,099.99/US$1,299.99]

Also recently dropped in price:

• KICKR ROLLR: An innovative hybrid between a traditional roller and a smart trainer, offering an engaging and flexible indoor riding experience for cyclists who value freedom of movement. 

Current RRP: £549.99/ US$599.99 [Old, £699.99/ US$799.99]

Additionally, KICKR CORE Zwift One and Zwift Cog & Click will be made available exclusively via Wahoo Retailers globally. Previously these Zwift products were only available to buy directly, online.

• Wahoo KICKR CORE Zwift One:  comes with the Zwift Cog pre-installed, KICKR CORE ZWIFT ONE is compatible with almost any 8-12-speed bike. Zwift Click fits all kinds of handlebars and gives instant, silent virtual shifting. Riders will experience smart resistance that perfectly mimics every climb and descent, plus a built-in power meter.

Priced at US$499.99 and £449.99

• Zwift Cog and Click Upgrade Kit:  compatible with Wahoo’s KICKR CORE, KICKR V6 and KICKR MOVE, plus all other ‘Zwift Ready’ smart trainers. This accessory allows riders to replace their cassette and brings virtual shifting to almost any 8-12-speed bike.

Priced at US$79.99 and £79.99

Take Out

A permanent reduction by about 15%-20%, what’s not to like?