Nike – Strong Sales Performances

nike brand logo iconNike Inc. today reported surprisingly strong second-quarter results. Q2 revenues climbed 10% year over year to $10.3 billion, outpacing analysts’ expectations of $10.1 billion. Thus, on a currency-neutral basis, revenues were up 13%. Profits also advanced 32% to $1.1 billion, or 70 cents per share.

Part of the growth is down to Nike’s digital partnerships including China’s Tmall and WeChat services as well as the TraceMe startup which has a built-in sports-prediction service.

Divisional revenues for the Nike brand were up 12% on a currency-neutral basis to $9.8 billion, driven by growth across wholesale and Nike Direct with key categories including Sportswear, the Jordan Brand and Running. Footwear revenues improved 12% to $6.2 billion with apparel sales up 8% to $3.3 billion. Revenues for Converse gained 15% on a currency-neutral basis to $480 million, that’s double-digit growth in Asia and Europe.

The best shoe got cheaper

Yep, these are the ones that you have procrastinated about buying for that important race next year (I have too)

Nike VaporFly 4% (here at nike.com)

 

There is a whole swathe of deals starting now and going through to early December. They will all be linked to from this link HERE or via the black and red image, below

Nike - Strong Sales Performances

 

 

 

 

Last Updated on 21 January 2026 by the5krunner


Small things I always use

Watches and sensors

On the bike

Home and indoor training

  • NPE Runn: Makes my basic treadmill smart, sending more accurate speed and distance to my watch and Zwift. I use it.
  • Google Wifi: Keeps Zwift connected in my pain cave. I use it.
  • Apple TV 4K: Zwift on the big screen. I use two.
  • Google Nest Doorbell (wired, 2nd gen): My video doorbell, running in both Google Home and Apple Home. I use it.

Health, recovery and sleep



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