Nike – Strong Sales Performances

FTC: Affiliate Disclosure: All links pay commissionReading Time: 2 minutes

nike brand logo iconNike Inc. today reported surprisingly strong second-quarter results. Q2 revenues climbed 10% year over year to $10.3 billion, outpacing analysts’ expectations of $10.1 billion. Thus, on a currency-neutral basis, revenues were up 13%. Profits also advanced 32% to $1.1 billion, or 70 cents per share.

Part of the growth is down to Nike’s digital partnerships including China’s Tmall and WeChat services as well as the TraceMe startup which has a built-in sports-prediction service.

Divisional revenues for the Nike brand were up 12% on a currency-neutral basis to $9.8 billion, driven by growth across wholesale and Nike Direct with key categories including Sportswear, the Jordan Brand and Running. Footwear revenues improved 12% to $6.2 billion with apparel sales up 8% to $3.3 billion. Revenues for Converse gained 15% on a currency-neutral basis to $480 million, that’s double-digit growth in Asia and Europe.

The best shoe got cheaper

Yep, these are the ones that you have procrastinated about buying for that important race next year (I have too)

Nike VaporFly 4% (here at nike.com)

 

There is a whole swathe of deals starting now and going through to early December. They will all be linked to from this link HERE or via the black and red image, below

 

 

 

 

Reader-Powered Content

This content is not sponsored. It's mostly me behind the labour of love which is this site, meaning it's entirely reader-powered content ❤️ I'd really appreciate it if you'd follow, subscribe or Buy Me A Coffee ❤️ Alternatively please buy the reviewed product from my partners (which costs you no extra) and, for that, I receive a small commission. Thank you!
FTC: Affiliate Disclosure: All links pay commission