After graduating from Oxford with a double first and then completing a Harvard MBA, internationally renowned marketer Maddie McMadeup gave us her in-depth opinions on Garmin’s integrated Marcomms campaign for the Forerunner 935 (the 920XT replacement)
Here are her comments in full:
Lol
Source: Apparently triathlete magazine, image clicks through to source
PS: Love the ad, probably will love the watch, it’s just the timing of the ad for an unreleased product that’s funny. I was going to write ‘unannounced’ but, ahem, there is SO much info that we’ve had a de-facto announcement.
WARNING: It could be photoshopped.
WARNING: Garmin could have got masterful coverage from one single ad by doing this intentionally. Maybe it’s all part of Baldrick cunning plan to master the dark arts of marketing? Or it could be a c*ck-up. Or, even more likely, it’s the way the print schedules worked out (a similar thing happened before if I remember).
Last Updated on 16 January 2026 by the5krunner
Reader-Powered Content
This content is not sponsored. It’s mostly me behind the labour of love, which is this site, and I appreciate everyone who supports it.
Support the site: Follow (free, fewer ads) · Subscribe (paid, ad-free) · Buy Me A Coffee ❤️
All articles are written by real people, fact-checked, and verified for originality. See the Editorial Policy. FTC: Affiliate Disclosure — some links pay commission. As an Amazon Associate, I earn from qualifying purchases.
tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors.
