Which running and outdoor brands were in the Foghorn Labs study?

52 brands, including Arc’teryx, HOKA, On, Brooks, Salomon, Altra, Merrell, Patagonia, The North Face, Thule and YETI, and smaller brands such as Kelty, Stio and Darn Tough.

Which brand scored highest?

Smith Optics scored 93 out of 100 across paid ads, search, and email, with a perfect 100 on email. It was the only brand above 90.

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QUICK READ: Half of outdoor brands ignored a new customer

5 November 2026

tfk the5krunner

Twenty-six of 52 companies sent nothing in the 30 days after a sign-up and an abandoned…