Q: Does the market share data include Garmin CIRQA sales?

No. Garmin’s CIRQA screenless band launched in late July 2026, after the quarter this data covers. Any CIRQA sales will appear in Garmin’s Q3 2026 figures instead.

Q: Why did Garmin's smartwatch share increase?

Omdia attributes the gain to demand for Garmin’s higher-end sports watches among runners, cyclists, and outdoor users, along with a broader Forerunner range that brings in buyers at a lower price point.

Q: Why does smartwatch market share matter to buyers?

A brand’s market share is a rough guide to how long it can keep funding software updates, sensor development, and customer support. A shrinking brand tends to cut investment over time, while a growing one can keep funding new hardware and attracting third-party developers.

Question 1

What is Garmin's current smartwatch market share?

Accepted Answer

Garmin holds 15% of global smartwatch shipments in Q2 2026, according to Omdia. That figure is up from 11% a year earlier.

Question 2

Has Garmin overtaken Samsung in smartwatch market share?

Accepted Answer

Garmin has not overtaken Samsung. Both brands sit at 15% for Q2 2026, and Omdia notes Samsung remains marginally ahead in actual unit terms.

Question 3

What is Apple's smartwatch market share?

Accepted Answer

Apple holds 46% of global smartwatch shipments in Q2 2026. That share is down from 48% a year earlier, though Apple remains far ahead of every other brand.

Question 4

What is Omdia?

Accepted Answer

Omdia is a market research firm that tracks shipment volumes across consumer electronics. Its estimates are built from vendor and channel shipment data, the same method used by Counterpoint, IDC, and Canalys.

Question 5

What period does this Garmin and Samsung data cover?

Accepted Answer

The figures cover the second quarter of 2026 (April through June) and compare shipments with the same quarter of 2025.

Question 6

Does the market share data include Garmin CIRQA sales?

Accepted Answer

No. Garmin&#8217;s CIRQA screenless band launched in late July 2026, after the quarter this data covers. Any CIRQA sales will appear in Garmin&#8217;s Q3 2026 figures instead.

Question 7

Why did Garmin's smartwatch share increase?

Accepted Answer

Omdia attributes the gain to demand for Garmin&#8217;s higher-end sports watches among runners, cyclists, and outdoor users, along with a broader Forerunner range that brings in buyers at a lower price point.

Question 8

Has Garmin been this close to Samsung in market share before?

Accepted Answer

Garmin has appeared in smartwatch-specific market share tables for years, including a 9.4% share in 2020 and 4.3% in 2022. It has not previously closed to within one point of Samsung while both brands held double-digit share.

Question 9

Why does smartwatch market share matter to buyers?

Accepted Answer

A brand&#8217;s market share is a rough guide to how long it can keep funding software updates, sensor development, and customer support. A shrinking brand tends to cut investment over time, while a growing one can keep funding new hardware and attracting third-party developers.

Question 10

Are Omdia's figures based on sales or shipments?

Accepted Answer

The figures are based on shipments, meaning units sent from manufacturers into the retail and distribution channel, not confirmed sales to end consumers. This is the standard method across the major research firms.

Question 11

What is the difference between the smartwatch market and the wider wearable band market?

Accepted Answer

The smartwatch market covers display-equipped watches only. The wider wearable band market also includes screenless trackers and basic fitness bands, a category where Garmin&#8217;s overall share is smaller than its smartwatch-specific share.