I have said this before if the sport watch companies don’t wisen-up quickly they will be rendered obsolete (or purchased) by major brands with capital to burn. Apple, Samsung, Google–all of them are just swimming in Scrooge McDuck levels of cash each. If you don’t think they aren’t eyeballing Fitbit or Garmin for patents or tech, or even by squeezing them via their own foray into the Sports watch sector, you’re out of your mind (not you, or anyone, just a turn of the phase). Little things like this (QoL) make the install base happy (confident?) in their purchase (investment). It makes them less likely to go and buy a “Hardcore” dedicated sports watch. This affects those companies (all the money!!) which either they: -Become more like the smartwatch brands and a)compete and thrive b)compete and die -Stick to what they do The problem with the second one is the notion the market is static when really it’s a malleable board and everything can fallout underfoot right away. What if, let’s say Samsung, creates a truly amazing sports function (hardware) which revolutionizes how sports tracking works; how does a Garmin compete? Samsung already owns a fitness watch, tablets, smartphones, a… Read more »