An interesting acquisition of Lazer (helmets) by Shimano was announced today.
Shimano, we all know, do bike bits but not everyone is quite so aware that they also own clothing brands like Pearl Izumi.
So the two companies seem to have complementary product ranges.
As the products will generally be sold in the same kind of shop then Shimano’s presumably superior and more extensive distribution network will also benefit Lazer helmets. I would imagine that Shimano-brand helmets might start appearing, although that is not certain as Lazer is a fairly strong brand already in certain segments.
Last Updated on 9 October 2025 by the5krunner
tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors.
