new SunGod Arias Cycling Sunglasses
SunGod has today launched a new model of cycling sunglasses. The Aria is similar to last year’s Vulcans and Velans model but this time comes in a FRAMELESS design.
SunGod Airas™ Zero Frame (ZF) : £130
SunGod Airas™ Bottom Frame (BF) : £155
SunGod Airas™ (& BF Conversion Kit): £175
SunGod Airas™ with Photochromic 8KO Iris™ Lens: £170
SunGod Launches new Airas Frameless Glasses
– Ultra-lightweight cylindrical lens performance sunglasses
– Conversion kits available for bottom frame variations
– Customisation of colour scheme and Lifetime Guarantee as standard
Tuesday, 22nd June 2021 – Leading British performance eyewear brand, SunGod, has today announced the launch of its new performance sunglasses, the Airas™. The cycling-specific, fully frameless sunglasses provide a completely unobstructed peripheral and vertical field of view, while a new 8KO® cylindrical lens cut helps to still maintain the key strength points across the sunglasses to enhance rigidity and durability. The Airas™ will continue to offer riders the option of full customisation at no extra cost and offers an unrivalled lifetime guarantee.
Created in 2013 from a crowdfunding campaign, SunGod has gone on to become established as one of the world’s leading performance eyewear brands. Co-founded by the husband and wife team, Ali and Zoe Watkiss, the British direct to consumer brand offers a complete line of both performance and lifestyle sunglasses, as well as an extensive range of snow goggles.
The Airas™ are available as part of the Pace Series™ range, relaunched in 2020 with the Velans™ and Vulcans™ models. Using a cylindrical 8KO® lens that sits closer to the face, they offer an uncompromised field of vision to increase spatial awareness on the roads and trails. SunGod’s 8KO® lenses use a new nylon-based material that has a higher optical clarity score than the polycarbonate used by competitors including the Oakley Prizm, and 100%. The superlight construction keeps the weight to a minimum and features Pop-lock® screwless hinges, and Grip-lock® rubber hydrophilic ear socks and nose pads for maximum comfort.
In addition to their optical clarity and super-lightweight build at just 27g, the Airas™ are fully customisable, with the lens, ear socks, logos and bottom frame all colour controlled by the consumer. Four nose pads are included as standard, ensuring riders have the perfect fit. An optional bottom frame conversion kit is also available for even greater variation in style and colour design – to suit the rider’s mood and kit for every occasion.
Like the existing range, the Airas™ lens is built with an anti-fog inner lens coating and hydrophobic lens treatment. Not only does this ensure continual performance, but it also helps to repel sweat, water and dirt. The triple layer scratch-resistant protection means these glasses are built to last, and that they are impact-resistant in the event of an unfortunate spill either while out on the road – or just from everyday use.
Central to SunGod’s mission to make better and more sustainable eyewear products than currently available on the market – SunGod is committed to ensuring consumers get the most out of their product, with minimal waste. Sent to consumers in 100% recycled and recyclable packaging, performance-focused engineering and premium materials mean they are built to last. So committed to this are SunGod that they offer a lifetime guarantee, meaning that if a pair of SunGod glasses break, they’re repaired. For free.
Ali Watkiss, CEO & Founder at SunGod said: “We are hugely proud to expand upon SunGod’s Pace Series with the introduction of the Airas™. Following the successful launch of the Pace series last year, we’ve worked hard to continually offer cyclists a product to help them stand out from the crowd – and the frameless, cylindrical coverage of the Airas™ is a style we’re incredibly excited about.”
CMO & Founder, Zoe Watkiss, added: “In line with our commitment to consumers to design something truly unique, we are very excited to offer the option of the bottom-frame conversion kit. In addition to being one of the most technically advanced sunglasses on the market, we’re staying true to our commitment to delivering an exceptional customer experience, every step of the way. All SunGods are built to order in our UK warehouse on the same day as ordering, and typically delivered to your doorstep the next day – creating a market-leading brand and customer experience.”
SunGod prides itself on supporting home-grown British cycling talent – including Canyon dhb SunGod, Ribble Weldtite and Bianchi Dama, as well as the Internationales and the Black Cyclist Network.
For more information on the new range, and all of SunGod’s sunglasses, visit https://www.sungod.co/