Oura Ring acquire Sparta Science supporting its huge DoD contract win

Oura Acquires Sparta, who had acquired Trinsic as it moves to support huge DoD procurement contract

Oura, known for its Oura Ring, has acquired Sparta Science, a company specializing in performance analytics. Sparta’s Trinsic software, which translates movement data into insights like strength, injury risk, and recovery, will be incorporated into Oura’s B2B activities.

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Oura’s recent $96 million defence contract with the US DoD has likely encouraged this acquisition, which provides well-being and other services to the entire Defense Health Agency (DHA) for Sep 2024-Sep 2025. The DoD contract will be delivered at “multiple military medical treatment facilities“. It will eventually include or be expanded to include the rehabilitative services enabled by Sparta’s force plate technologies and ecosystem.

The acquisition will enable Oura to integrate Sparta’s Trinsic into its Oura-Teams platform, supporting customizable wellness solutions for B2B clients – for example, by combining Oura Ring data with third-party sources to ensure HIPAA compliance.

Sparta Science’s engineering and data science team will join Oura, bringing advanced analytics and data integration expertise.

This acquisition follows Oura’s recent purchases of Proxy (MOTIV) and Veri, marking its third acquisition in two years.

Thoughts

I first met up with Oura at London’s Excel Centre in 2016. The company showcased its large first-generation smart ring at a small but busy booth. Since then, the company has progressed through 3 generations of ring tech, selling millions of rings to consumers and now securing a huge government contract.

Whilst its consumer business is prospering, it is facing mounting competition from Ultrahuman, RingConn, Samsung and others – perhaps one day even Apple. Despite the competition, prospects for the ring market are good. Still, Oura is better placed than its competitors in handling the volumes and rigours of large sales to business and government clients.

It’s tricky to see how Oura will find a single corporate buyer to take it over and realise the company’s founders’ investments. However, a solid consumer business and profitable government contract might provide stability and profitability for an attractive public IPO…2025?

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