SRAM Acquires TIME Pedals
In February 2021 SRAM announced the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from the Rossignol Group. The companies completed the deal last week on 18 Feb.
Greg LeMond & Miguel Indurain are both Time devotees. Despite Time’s pedigree with both road and MTB pedals, one can’t help but think that the future is going to see SRAM/PowerTap innovating further in the power meter pedal arena.
My view right now is that two of the ways forward for a startup power meter pedal product are COST and SHIMANO CLEAT compatibility. I’m not sure that SRAM has either of these in mind.
2019 Archives: SRAM Acquires PowerTap
Best Power Meter Pedals | Compare Garmin Vector & Rally to Favero Assioma
Last Updated on 25 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
I have extremely fond memories of Time criterium pedals and the white magnesium pro pedals when I was racing in the 1990s, it’s all I used.