Apple Targets Younger Market with Aspirational Fitness Ad on Youtube
Another of Apple’s high-quality ads was released today featuring a young lady/late teen girl planning her summer fitness campaign through lots of motivational activities.
There is definitely an increasing focus on the Apple Watch 6 with the latest 90-second ad following on from the ‘it can already do that’ tech-focussed Apple Watch ad and the Fitness+ focussed one too.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID