Oura Sells One Millionth Ring

Oura has sold its one-millionth ring.

More: Very Detailed Ultrahuman Ring Air Review

With new Gen 3 watches now selling at about $300, you can pretty easily assume a total cumulative turnover of $300m, with most of that coming in the last 36 months. So maybe the current annual turnover is something like $80m. Not bad for a one-trick pony! (said in a complementary way!)

I’ve been banging on for years about how well WHOOP and OURA devices are selling. There are still few competitors for each. Maybe Garmin is planning a WHOOP competitor and Apple a competitor for Oura. Maybe. But they sure are taking their time.