STRAVA’s latest campaign is for it to become the unfiltered you.
You just share your best efforts with friends/family on facebook. But STRAVA shares them all. I suppose it is an ‘honest’ reflection of your efforts or lack of them.
I’m not so sure that I particularly want to share shots of me emptying my nose after a bike ride – as shown in the last from of STRAVA’s video. Bringing me onto…
https://youtu.be/ByxL7zZD1f0
Last Updated on 16 January 2026 by the5krunner
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors.
I think at around 1:28 they missed some No’s… listening to customers wishes/needs, no good development/bug-fixing, power support for runners, good/useful data (e.g. calories, elevation), integration of other sports. ??