Ironman Sold…again

FTC: Affiliate Disclosure: All links pay commissionReading Time: < 1 minute

ironman-logo-iconWanda Group bought the Ironman brand/business in 2015 and has just agreed to sell it in cash to the ADVANCE investment firm partnered by Orkila Capital. ADVANCE has holdings in the companies that own GTN, GCN and Eurosport.

It looks like Alistair Brownlee and the PTO failed to secure their prize.


Yeah, why not. Ironman needs shaking up.

It’s a great brand but a full Ironman is too hard and that will always limit participation. 70.3 doesn’t sound great as a sub-brand and even that distance is very hard for most people. If only they could successfully spread the brand to other race distances and types eg they used to run the London Duathlon IIRC (world’s largest)



Alistair Brownlee Wants to buy Ironman from Wanda |



Ironman to be floated ? (IPO)

Reader-Powered Content

Follow the5krunner
This content is not sponsored. It's mostly me behind the labour of love which is this site, meaning it's entirely reader-powered content ❤️ I'd really appreciate it if you'd follow, subscribe or Buy Me A Coffee ❤️ Alternatively please buy the reviewed product from my partners (which costs you no extra) and, for that, I receive a small commission. Thank you!
FTC: Affiliate Disclosure: All links pay commission
thank you for completing your purchase here - choice of local retailers
Notify of
Inline Feedbacks
View all comments

Is it official?

I saw the rumors this morning…

tfk, the5krunner

yup, reported at multiple sources