Apple Watch Sales surpass 100million
Must Read: Detailed Apple Watch 7 Review – Warts & All
Data from Counterpoint Research suggests that there have now been 100 million Apple Watches sold. My opinion would be that the majority are Apple Watch 3, despite Series 6 and SE models currently selling the most.
Current wearable market shares by unit are:
- Apple: 28%
- Huawei: 9.3%
- Samsung 7.6%…think of the impact on Wear OS 3 in 2021-2022
- Imoo: 6.0% (Imoo on Amazon)
- Garmin: 5.8%…think Vivoactive/Venu, Forerunner and Fenix
More info on IMOO – clicks through to Amazon
Last Updated on 24 January 2026 by the5krunner
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors.
