A Day Return to Garmin Please…Yes Really!

Garmin Metro Station Dubai naming rights concept mockup with London Underground style signage

Dubai’s RTA metro network has renamed a key Red Line stop on Sheikh Zayed Road to Garmin Metro Station. Located near the Al Manara junction, the station has built a local reputation for frequent name changes. Since opening as Noor Bank in 2010, it transitioned to Al Safa in 2020, ONPASSIVE in 2023, and now bears the name of the navigation and fitness tech brand.

The ten-year naming rights agreement was finalised through AMIT Retail, Garmin’s official UAE distributor. Passengers will see physical signage, mobile app updates, and onboard audio announcements updated between September and the end of November.

The accompanying concept image visualises the rebrand using iconic London Underground roundel signage rather than Dubai Metro graphics.

This change replaces a short-lived deal with an artificial intelligence firm and hands the ten-year lease to an established global GPS vendor.

 

Garmin Metro Station Dubai, UAE

Quick answers

What is Garmin Metro Station in Dubai?
Garmin Metro Station is a stop on the Red Line of the Dubai Metro. It was called ONPASSIVE Metro Station until Dubai’s RTA renamed it under a naming rights deal with Garmin.


How long does Garmin's naming rights deal last?
Ten years. RTA signed the deal through AMIT Retail, Garmin’s official distributor in the UAE.


What was the station called before Garmin?
It opened as Noor Bank in 2010, became Al Safa in 2020, then ONPASSIVE in 2023.


When does the new name take effect?
RTA is phasing in the new signage, app listings and onboard announcements from September to the end of November 2026.

Last Updated on 9 September 2026 by tfk the5krunner


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1 thought on “A Day Return to Garmin Please…Yes Really!”

  1. Painful for Garmin: this requires quite a bit of explanation effort to make people understand that it’s not Garmin proper throwing money at a vanity like that which should better be invested in e.g. software quality, but an independent regional company that is effectively sublicensing the brand.

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