
OK, it’s only a third-party band for Fitbit Air, but there’s more to it than “it’s unusual and looks cool”.
dbrand Pulse Band
First, it’s the only third-party band for Fitbit Air that you can buy on the Google Store. I’ve no idea why, so share your thoughts in the comments.
Second, Google has a very specific set of rules for Air bands in its Made for Google programme. One is that every official band must be exactly the same width as the original Fitbit Air band, no wider and no narrower. I’m not sure why that rule exists either. As I said in my Fitbit Air review, the material and thinness of the original band made it look cheap.

Third, Fitbit told dbrand that Air was selling “faster than they could keep up with”. That may have been a sales line to win a partner with the promise of good revenue, but there’s probably a lot of truth in it, because Fitbit Air articles drew very high traffic on this site.
The Pulse Band is available now for £34.95, whether you buy it from dbrand or the Google Store: dbrand.com/pulse.
Opinion: I don’t like the original Fitbit band. This one is pretty cool, with an interesting design I haven’t seen before. The rubbery material feels soft, flexible and strong – a good combination. I’ve never liked this type of clasp design, but that’s just a personal preference. It’s obviously waterproof and washes well. The AirPod detaches and reattaches easily, more so than the original Fitbit band. Beautifully and sturdily packaged, suitable as a gift, but it is quite expensive.

tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. See the gear tfk uses. ID


