Sports Technology Brands
This is a reference list of companies making electronics, GPS watches, sensors, and the software platforms built around them, across the sports technology industry. Brands this site has reviewed link to that coverage; brands outside this site’s scope are defined without a link. Physical equipment brands, shoes, bikes, helmets, and apparel, are listed separately on the Sports Hardware Brands page. This is a representative first pass rather than an exhaustive industry list.
Quick answers
What is 4iiii?
4iiii is a Canadian company that makes power meters and heart rate accessories for cycling. Reviewed here.
What is Amazfit?
Amazfit is Zepp Health’s consumer sports watch brand, known for value-oriented GPS watches. See the Amazfit hub.
What is Apple's sports watch?
Apple makes the Apple Watch, a general-purpose smartwatch with increasingly capable sports tracking. See the Apple Watch hub.
What is BSX?
BSX made a muscle oxygen sensor using near-infrared spectroscopy to estimate lactate threshold non-invasively. Reviewed here.
What is Bryton?
Bryton is a Taiwanese manufacturer of GPS cycling computers, not yet covered on this site.
What is CatEye?
CatEye is a Japanese manufacturer of bike computers and lights, not yet covered on this site.
What is Concept2?
Concept2 makes rowing, ski, and bike ergometers widely used in training and in HYROX-style racing, not yet covered on this site.
What is CORE (body temperature sensor)?
CORE, made by GreenTEG, is a wearable core body temperature sensor used by endurance athletes for heat acclimation and pacing in hot conditions, not yet covered on this site.
What is COROS?
COROS makes GPS sports watches for running, trail, and adventure use. See the COROS hub.
What is Eight Sleep?
Eight Sleep makes a smart mattress cover providing automated thermal regulation alongside sleep and HRV tracking, not yet covered on this site.
What is Emfit?
Emfit makes a strap-free, under-mattress sleep and HRV tracker used by some athletes for overnight recovery data. Reviewed here.
What is Favero?
Favero is an Italian manufacturer of power meter pedals, sold under the Assioma name. Reviewed here.
What is Final Surge?
Final Surge is a training log and coaching platform, not yet covered on this site.
What is Firstbeat?
Firstbeat is the physiological analytics engine that has historically powered many of Garmin’s training and recovery metrics, though it is not itself a consumer-facing hardware brand, not yet covered on this site.
What is FulGaz?
FulGaz is a video-based indoor cycling training platform, not yet covered on this site.
What is Garmin?
Garmin is the largest sports watch and cycling computer manufacturer, spanning the Forerunner, Fenix, Instinct, Edge, and Venu ranges. See the Garmin hub.
What is GoldenCheetah?
GoldenCheetah is a free, open-source desktop application for detailed endurance training data analysis, including power modelling and FIT file parsing, not yet covered on this site.
What is Google Fitbit?
Google owns Fitbit and produces the Pixel Watch, running on Wear OS. See the Google Fitbit hub.
What is Hammerhead?
Hammerhead makes the Karoo line of cycling computers, not yet covered on this site.
What is Huawei's sports watch range?
Huawei makes the Watch GT and Watch Fit ranges of sports watches. Reviewed here.
What is iFit?
iFit is an interactive training platform built into NordicTrack and ProForm home fitness equipment, not yet covered on this site.
What is iGPSPORT?
iGPSPORT makes GPS cycling computers, a growing presence alongside established brands such as Garmin and Wahoo, not yet covered on this site.
What is intervals.icu?
Intervals.icu is a free, independently built training analysis platform popular with cyclists and triathletes, not yet covered on this site.
What was Jabra Sport?
Jabra made sports-focused wireless earphones with built-in heart rate sensing before exiting the category. Reviewed here.
What is Komoot?
Komoot is a route-planning platform offering turn-by-turn navigation and surface-type analysis for cycling and hiking, not yet covered on this site.
What is Lezyne?
Lezyne is a cycling accessories brand that also makes GPS cycling computers. Reviewed here.
What is Magene?
Magene makes power meters, cycling computers, and other connected cycling sensors, particularly prominent in the value and direct-to-consumer segment, not yet covered on this site.
What is MIO?
MIO made optical heart rate wearables and, under its Mio Cyclo range, GPS cycling computers. Reviewed here.
What is Moxy?
Moxy makes a muscle oxygen monitor using near-infrared spectroscopy for training intensity feedback. Reviewed here.
What is MyWhoosh?
MyWhoosh is a free video-game-style indoor cycling training platform, not yet covered on this site.
What is Nix?
Nix makes a wearable hydration and sweat-sensing patch used to estimate fluid and electrolyte loss during exercise, not yet covered on this site.
What is Oura?
Oura makes a smart ring focused on sleep and recovery tracking, not yet covered on this site.
What is Peloton?
Peloton makes connected exercise bikes and treadmills with subscription-based instructor-led classes, not yet covered on this site.
What is Polar?
Polar is a Finnish sports watch and heart rate monitor manufacturer with a strong focus on training science. See the Polar hub.
What is Power2Max?
Power2Max makes crank-based power meters widely used in amateur and endurance cycling, not yet covered on this site.
What is Quarq?
Quarq, owned by SRAM, makes crank-based power meters, one of the earliest and most established spider-based power meter systems in cycling, not yet covered on this site.
What is Ride with GPS?
Ride with GPS is a route creation, navigation, and event-mapping platform widely used by cyclists and event organisers, not yet covered on this site.
What is RingConn?
RingConn makes a smart ring tracking recovery, HRV, and sleep metrics, a further competitor in the smart ring category alongside Oura and Ultrahuman, not yet covered on this site.
What is Rouvy?
Rouvy is an augmented-reality indoor cycling platform that overlays structured training onto real-world route video, not yet covered on this site.
What is Runalyze?
Runalyze is an independent running analytics platform focused on detailed performance and training-load analysis, not yet covered on this site.
What is RunScribe?
RunScribe makes footpod sensors that capture detailed running form metrics. Reviewed here.
What is Runna?
Runna is a subscription-based structured running coaching app, not yet covered on this site.
What is Samsung's sports watch range?
Samsung makes the Galaxy Watch range of Wear OS smartwatches. See the Samsung specs pages.
What was Scosche Rhythm+?
Scosche made the Rhythm+ armband optical heart rate monitor, historically one of the most accurate on the market. Reviewed here.
What is Sigma Sport?
Sigma Sport is a German manufacturer of bike computers and sensors, not yet covered on this site.
What is SRM?
SRM, short for Schoberer Rad Messtechnik, is the original crank-based cycling power meter manufacturer, historically treated as the laboratory reference standard for power measurement, not yet covered on this site.
What is Stages Cycling?
Stages Cycling makes single- and dual-sided crank-based power meters and indoor smart bikes, not yet covered on this site.
What is Strava?
Strava is the dominant social training platform for logging and sharing activities, with segment-based leaderboards. See the Strava hub.
What is STRYD?
STRYD makes a footpod that estimates running power, one of the earliest and most established products in the category. See STRYD coverage.
What is Suunto?
Suunto is a Finnish manufacturer of adventure and multisport GPS watches. See the Suunto hub.
What is Tacx?
Tacx, owned by Garmin, makes smart indoor cycling trainers, not yet covered on this site.
What is Today's Plan?
Today’s Plan is a cycling and triathlon training analysis platform, not yet covered on this site.
What was TomTom Sports?
TomTom made GPS running watches and cycling computers before exiting the sports category. Reviewed here.
What is TrainerRoad?
TrainerRoad is a structured indoor cycling training platform built around algorithmic workouts and adaptive FTP detection, not yet covered on this site.
What is TrainingPeaks?
TrainingPeaks is a widely used training planning and analysis platform for endurance athletes and coaches, not yet covered on this site.
What is Ultrahuman?
Ultrahuman makes a smart ring focused on sleep, recovery, and metabolic fitness tracking, with continuous glucose monitor integration, a competitor to Oura, not yet covered on this site.
What is Veloviewer?
Veloviewer is a data analysis tool built on top of Strava activity data, providing heatmaps, segment exploration, and route-planning features, not yet covered on this site.
What is Velocomp (PowerPod)?
PowerPod, made by Velocomp, is a wind-based power meter that estimates cycling power without a traditional strain-gauge sensor. Reviewed here.
What is Wahoo?
Wahoo makes cycling computers, smart trainers, and sensors under the ELEMNT and KICKR names. See the Wahoo hub.
What is Wattbike?
Wattbike makes indoor training bikes with integrated power measurement, widely used in both testing and structured training contexts, not yet covered on this site.
What is Whoop?
Whoop makes a screenless recovery and strain-tracking wearable worn on a band, sold on a subscription model. See the Whoop hub.
What is Withings?
Withings makes smart scales, sleep trackers, and hybrid smartwatches, not yet covered on this site.
What is Xert?
Xert is an adaptive training analysis platform that models a rider’s power signature to prescribe and adjust training in real time, not yet covered on this site.
What was XPLOVA?
XPLOVA, an Acer subsidiary, made GPS cycling computers with camera-based rear-view technology. Reviewed here.
What is Zwift?
Zwift is a video-game-style indoor cycling and running training platform, not yet covered on this site.
