Source: Bloomberg
It’s reported that Apple are planning the Apple One subscription service, think of Amazon Prime and it’s going to be something like that. Fine. Add to that the discovery, a few months ago, of an Apple plan for an indoor fitness app (probably called Apple Fit or Apple Fitness) then things get a bit more interesting. So interesting, in fact, that some commentators have used it to explain this week’s dip in the Peloton share price, like this…
The Apple Fitness Subscription service is likely to enable Apple Watch users to download video content to guide them through workouts covering these, mostly indoor, fitness activities/sports: indoor running, cycling, rowing, stretching, core training, strength training, outdoor walking, dance, and yoga. Similar to the existing Apple Activity app.
Last Updated on 24 January 2026 by the5krunner
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors.
