former COROS Distributor files for bankruptcy

ex-COROS Distributor files for bankruptcy

Woes in the UK sports tech industry persist. After the recent collapse of Moore Large, Edinburgh-based 2pure has now also gone bankrupt (19 May 2023) and has appointed an administrator.

2Pure had a good history of distributing many good and interesting brands in the UK. I have had intermittent dealings with them on this site, dating back to the superb MIO range of wrist heart rate straps. 2Pure began distributing Coros watches relatively recently, around two or three years ago.

Coinciding with Alison Bowie’s resignation from the company, Coros ended its association with 2Pure in March 2023.

I suspect smaller players will continue to be pushed out of the market over the next few years and we will see a continued rise of smaller brands either dealing direct-to-consumer (like Coros) and/or forging retail partnerships with online behemoths like Wiggle.

Moore Large – significant UK Bike Distributor goes under.

More to follow…


Reader-Powered Content

This content is not sponsored. It’s mostly me behind the labour of love which is this site and I appreciate everyone who follows, subscribes or Buys Me A Coffee ❤️ Alternatively please buy the reviewed product from my partners. Thank you! FTC: Affiliate Disclosure: Links pay commission. As an Amazon Associate, I earn from qualifying purchases.

Leave a Reply

Your email address will not be published. Required fields are marked *