Garmin Confirms STRONG Q4 Promotions: How to Get 30%+ Discounts in Black Friday Deals.
Good news for those of us planning to buy a new Garmin in the lead-up to the holiday season.
Perhaps not unsurprisingly, Garmin has officially confirmed its strong promotions planned for the latter half of the year (2025).
(For the fourth quarter)…we have strong promotions planned…in line with what we’ve seen in previous years. [Pemble, CEO]
Analysis: Last year typified Garmin’s generic seasonal promotional strategy. Namely, prior-gen products are heavily discounted, but modest discounts, if any, are applied to current-gen products. Garmin’s online store offers discounts, but retailers occasionally have the scope for slightly deeper discounts. Expect the occasional
- Best Time: BFCM – Black Friday to Cyber Monday, promotions can stretch into a ‘Black November’
- Best discounts: Prior gen models can attract 30-40% discounts at times, but 20-30% is more usual during BFCM
- Very Best Prices: Get refurbished models.
- New Models: You will probably get the best if you see 10-20% off.
- Look for great deals on: Fenix 7 series, Forerunner 965/255/955, Epix (Gen 2), Venu/SQ 2, Edge 540/840/1050.
- Any surprises: Yes. Garmin sales figures today showed Fenix 8 Pro underperformed expectations, maybe, just maybe, this might encourage some early discounts on its latest, flagship model.
The key takeaway is simple: Garmin will move old inventory through predictable, deep discounts during the Black Friday/Cyber Monday window. If you prioritise maximum savings over the latest models or metrics, Q4 is the time to buy one of the better Garmin devices at a fraction of its original price.
Garmin Forerunner 970
Premium GPS triathlon smartwatch. Features a bright AMOLED touch screen and a built-in LED flashlight.
Last Updated on 13 June 2026 by the5krunner
My favourite kit and nutrition
- Injinji – Runners protect your toes. Avoid discomfort and minor injury. Run more. Run faster. I use them.
- Garmin 90-degree charging adapter — The small adapter that keeps your charging cables tidy. Essential for race day. I use one.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session. I use one.
- Ravemen FR300 — Front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters. I use one.
- Body Glide – The blue anti-chafe stick that all swimmers and many runners use. I use it.
- Maurten — The race nutrition trusted by elite athletes. Gels and drink mixes engineered to be easy on the stomach. I use them.
- Garmin Varia RTL515 — A radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch. I use this model.
- Favero Assioma Pro RS2 — The power-meter pedals most serious cyclists choose. Accurate, easy to move between bikes. I use this model.
- Garmin Forerunner 970 — A serious choice for a pro-grade triathlon watch. I use this.
- Polar H10 — My daily driver for accurate, waking HRV readings.
- Wahoo ELEMNT Roam 3 — The bike computer that has the feature Garmin lacks: usability. I use mine on most rides.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
