Garmin Confirms STRONG Q4 Promotions: How to Get 30%+ Discounts in Black Friday Deals.
Good news for those of us planning to buy a new Garmin in the lead-up to the holiday season.
Perhaps not unsurprisingly, Garmin has officially confirmed its strong promotions planned for the latter half of the year (2025).
(For the fourth quarter)…we have strong promotions planned…in line with what we’ve seen in previous years. [Pemble, CEO]
Analysis: Last year typified Garmin’s generic seasonal promotional strategy. Namely, prior-gen products are heavily discounted, but modest discounts, if any, are applied to current-gen products. Garmin’s online store offers discounts, but retailers occasionally have the scope for slightly deeper discounts. Expect the occasional
- Best Time: BFCM – Black Friday to Cyber Monday, promotions can stretch into a ‘Black November’
- Best discounts: Prior gen models can attract 30-40% discounts at times, but 20-30% is more usual during BFCM
- Very Best Prices: Get refurbished models.
- New Models: You will probably get the best if you see 10-20% off.
- Look for great deals on: Fenix 7 series, Forerunner 965/255/955, Epix (Gen 2), Venu/SQ 2, Edge 540/840/1050.
- Any surprises: Yes. Garmin sales figures today showed Fenix 8 Pro underperformed expectations, maybe, just maybe, this might encourage some early discounts on its latest, flagship model.
The key takeaway is simple: Garmin will move old inventory through predictable, deep discounts during the Black Friday/Cyber Monday window. If you prioritise maximum savings over the latest models or metrics, Q4 is the time to buy one of the better Garmin devices at a fraction of its original price.
Garmin Forerunner 970
Premium GPS triathlon smartwatch. Features a bright AMOLED touch screen and a built-in LED flashlight.
Last Updated on 29 January 2026 by the5krunner
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors.
