Coros is gaining market share, but most of that growth is coming from its cheaper watches rather than its expensive flagship models.
On Runalyze, Coros has grown from 0.3% of devices in 2019 to about 5.8% in 2026, according to data first reported by the French site Montre Cardio GPS. Garmin dominates the same dataset with 77.9%. That 5.8% share works out to roughly 10,000 owners, a significant but skewed sample size.
The important bit is what Coros owners are actually buying:
- 72.7% are Pace models.
- 16.4% are Apex models.
- Only 1.7% are Vertix flagship models.
- The Pace 3 alone makes up 33.5% of Coros watches on Runalyze.
- The Vertix 2S doesn’t appear among Runalyze’s top 11 Coros devices.
Coros is clearly growing by selling lots of relatively inexpensive watches, not by moving large numbers of premium watches.
That matters because cheaper watches inevitably generate less revenue per unit than flagship watches. If roughly three-quarters of Coros’s installed base is concentrated in the cheaper Pace range, its average selling price and margin will be lower than those of a product mix by a company like Garmin.
There is an important caveat, though: Runalyze is not a representative sample. It is a platform aimed at serious, data-focused athletes, and has a European/German bias. So these figures reflect Runalyze users.
In one sentence: Coros is successfully taking market share, but the Runalyze data suggests it is doing so mainly by selling lots of cheaper Pace watches rather than by establishing its premium watches as major competitors to Garmin’s high-end models.
Quick answers
Where does this Coros market share data come from?
The figures come from Runalyze, a training-analysis platform used by endurance athletes, and were first reported by the French site Montre Cardio GPS.
Is Coros close to overtaking Garmin?
No. Garmin holds around 77.9% of the devices Runalyze tracks, against Coros’s 5.8%. Coros has overtaken Suunto and Polar individually, not the market leader.
Why does the Pace-heavy device mix matter for Coros financially?
A watch priced to undercut Garmin and Apple carries a lower margin than a flagship. If most sales sit at the bottom of the range, average selling price and margin fall too.
Last Updated on 16 September 2026 by the5krunner
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
