WHOOP Strap 2.0

WHOOP Strap 2.0 adopts subscription-only pricing model

WHOOP have recently changed the pricing model of the WHOOP Strap 2.0. In an interesting move, WHOOP have changed away from a one-off purchase price of $500 to a monthly subscription of $30/month (minimum 6 month committment). Additional straps and apparel are still available for purchase on their site…but not the WHOOP BAND 2.0. The…