These are the best Apple Watch deals on Amazon in the UK and USA, last checked on 12 November 2026. I update this page whenever a deal appears. Every price is for new stock sold by Amazon itself.
Best Apple Watch deals today
Apple Watch Ultra 4 is 12% off in the USA, and Apple Watch Ultra 3 is 17% off in the UK.
Apple Watch deals in the USA (Amazon.com)
| Product | Amazon price | List price | Off |
|---|---|---|---|
| Apple Watch Ultra 4 GPS + Cellular 49mm | $699.99 | $799.00 | 12% |
| Apple Watch Series 12 GPS 42mm | $389.99 | No discount | 0% |
Apple Watch deals in the UK (Amazon.co.uk)
| Product | Amazon price | List price | Off |
|---|---|---|---|
| Apple Watch Ultra 3 GPS + Cellular 49mm | £619.00 | £749.00 | 17% |
Used Apple Watch deals (Amazon Resale)
Amazon Resale is used or returned stock, and it is how older Apple Watch models are often sold.
- Apple Watch Series 11 GPS 42mm in the USA: $322.25.
- Apple Watch Ultra 3 GPS + Cellular 49mm in the UK: £508.62.
Apple Watch Black Friday deals
Black Friday is on 27 November 2026 and Cyber Monday is on 30 November. I’ll update the tables above through both.
Which Apple Watch to buy
If you train with an Apple Watch, start with the best Apple Watch for sport, then wait for that one to drop. The Apple Watch Ultra 3 review and the Apple Watch Ultra 4 upgrade guide show what the extra money buys, and the Apple Watch 12 upgrade guide covers the standard model.
The Garmin Black Friday deals page lists the live Amazon prices for Fenix, Forerunner and Venu.
Quick answers
What does Amazon Resale mean on an Apple Watch listing?
Amazon Resale is used or returned stock that Amazon has checked and relisted. It is cheaper than new, and the listing states the condition.
Why is the Apple Watch price different in the UK and the USA?
Apple sets separate list prices for each country, and Amazon applies its own discounts on top. A bigger percentage off in one country does not mean it is cheaper there.
Explore the full resource library
This site covers endurance sport technology across a range of dedicated reference sections. Each one collects the most relevant articles, tests, and analysis on its topic in one place.
Buyer guides
- Best sports watch: tested recommendations by sport and athlete type (triathlon, running, marathon, cycling, hiking, and women)
- Best Garmin watch: Forerunner versus Fenix by series, sport, and budget
- Best wearables: fitness trackers, recovery trackers, heart rate monitors, running power meters, and female athlete tech
- Best cycling products: computers, smart trainers, indoor cycling apps, power meters, and cycling heart rate monitors
- Buying guides: every upgrade guide and product comparison in one place, by brand, for owners deciding whether to move to the newest model
- Gear I use: the watches, bikes, sensors, fuel and sleep kit tfk actually trains and races with, and what his partner uses
Brand and product guides
- Amazfit: the full Amazfit range from Balance to Cheetah to T-Rex, accuracy tests, HYROX partnership, and Zepp Health analysis
- Apple Watch: athlete-first coverage of Apple Watch across running, cycling, and triathlon
- COROS: watches, features, and firmware across the full COROS range
- Garmin: the company, the platform and the full range, and the starting point for choosing across every Garmin product line
- Garmin Edge: bike computers from entry-level navigation to flagship endurance and mountain biking
- Bike computers: Garmin, Wahoo, Hammerhead, COROS and the value brands compared
- Bryton: the Rider range compared, from basic GPS units to the S810 with maps
- Garmin Fenix: every model, feature, and firmware development for Garmin's flagship outdoor watch
- Garmin Fenix 8 Series: which variant to buy, upgrade advice, accuracy data, and the full Fenix 8 review and firmware coverage
- Garmin Forerunner: the full Forerunner line covered from entry level to triathlon flagship
- Garmin Instinct: rugged GPS watches for endurance and adventure athletes
- Garmin Features Explained: how Garmin's metrics work, from Training Load and Body Battery to Race Predictor and HRV Status
- Garmin Connect IQ charts: the most popular watch faces, apps, data fields and music services on the Connect IQ Store, updated monthly
- Google Fitbit: Fitbit Edge, Fitbit Air, Google Health, Pixel Watch and the Wear OS platform
- Magene: which Magene bike computer to buy, from the C506 to the C706, with tested verdicts
- Polar: watches, sensors, Polar Flow and training science across the full Polar range
- Runna: coach-written running plans that adapt as you train
- Suunto: Race, Vertical, Run and the SuuntoPlus ecosystem
- Strava: features, privacy, segments, and how Strava fits into a serious training setup
- Ride with GPS: route planning, navigation and how it works alongside Strava
- Wahoo: KICKR trainers, ELEMNT bike computers, and the Wahoo ecosystem
- WHOOP: strain, recovery, sleep and the full WHOOP ecosystem
Specifications database
- Full Specifications Database: detailed spec sheets, battery life, sensor lists and generation-on-generation comparisons for current Garmin, COROS, Amazfit, Samsung, Google Fitbit, Huawei, Polar, Suunto, Wahoo and Apple Watch models
Glossary
- Sports Technology Glossary: non-branded terminology across running, cycling, swimming, triathlon, hiking, strength training, HYROX, sensors, ecosystems, and brands
Sport and topic guides
- Running Watches: how to choose by discipline (road racing, trail, track, beginner, and multisport)
- Triathlon and Multisport Technology: watches, sensors, and race-day tools for swimmers, cyclists, and runners
- HYROX: training science, race analysis, and technology for the functional fitness race format
- parkrun: technology, training, and performance for the weekly 5K
- Hiking Technology: navigation, safety, and trail tech for walkers and hikers
- Heart Rate Monitoring: optical sensors, chest straps, accuracy comparisons, and how to set training zones
- Optical Sensors (PPG): the 40 things a wrist optical sensor could measure, from heart rate to glucose, ranked by evidence
- GPS Accuracy: how satellite systems perform across brands, terrains, and conditions
- Sports Watch Battery Life: battery claims, real-world tests, and how to manage battery life across Garmin, Apple, Amazfit and COROS
- Recovery Trackers: WHOOP, Oura, and the science of readiness scoring
- Muscle Oxygen Sensors: SmO2 and NIRS explained, Train Red and Moxy compared, and the category from BSX and Humon to Garmin and WHOOP
- Female Athlete Tech: wearables, physiology, and performance for female endurance athletes, covering cycle-synced training, RED-S, HR accuracy, and VO2max
- Sports Science: peer-reviewed research on HRV, VO2max, lactate threshold, running power, wearable accuracy, and supplementation
- Testing Methodology: how this site tests GPS accuracy, heart rate, battery life, and other performance claims
Content series
- Release Radar: confirmed launches, leaks, and rumours across Garmin, Apple, COROS, Polar, Suunto, and Wahoo
- Deep Dive Feature Files: weekly firmware feature updates across all brands (bug fixes excluded)
- Fix Files: weekly firmware bug fix tracking across all brands
Small things I always use
- Garmin 90-degree charging adapter: Charges your Garmin with any USB-C cable. Essential when travelling. I use one.
- Body Glide: The blue anti-chafing stick swimmers and runners carry. I use it.
- Speedo earplugs: Fewer ear infections and no cold-water dizziness. I use them.
- Dryrobe Advance: My winter changing robe for open-water swims. I use one. A cheaper option is the AONYIYI changing robe.
- Maurten: Race fuel that stays easy on the stomach. I use them.
- Beet It Sport nitrate shots: Beetroot shots I take in the days before a race. I use them.
- Garmin charging puck: The quickest way to top up before a session. I use one.
- Injinji: Toe socks that stop rubbing, so you run more. I use them.
- Ultimate toe protectors: Stop black toenails on long runs. They work. I use them.
- Compressport R2 v2 calf sleeves: My calf sleeves of choice. I use them.
- Cellucor C4: My pre-workout before hard sessions.
- TPU tubes: Schwalbe Aerothan, Tubolito and Pirelli SmarTube. Light, tiny spares. I use all three.
- G8 insoles: Adjustable arches, perfect position. I use them.
- Cycplus Cube: A 97g electric pump that gets a road tyre rideable in two minutes. I carry one. 5% off with code THE5KRUNNER.
Health, recovery and sleep
- Kineon MOVE+: Red and infrared light for sore knees, Achilles and other joints after hard training. I use it.
- FreeStyle Libre 3 Plus: Shows how my blood sugar responds to diet. Occasional use.
- hDrop: Measures my sweat loss in summer and indoors. I use it.
- Fourth Frontier Zone: Checks my heart under load in hard sessions.
- Oura Ring 5: My partner’s recovery tracker of choice.
- Eight Sleep: A cooling mattress cover my partner and I use nightly.
Watches and sensors
- Polar H10: My daily driver for waking HRV.
- Polar Verity Sense: My backup arm-worn HR sensor.
- Nomad bedside charger: Charges my iPhone and Apple Watch overnight. I use it, and many of their bands.
- Train.Red: The best muscle oxygen sensor I’ve used. Occasional use.
- Tymewear: Accurate heart rate and reliable ventilatory zones. I use it to pace endurance rides over an hour.
- Garmin Forerunner 970: A pro-grade triathlon watch. I use this.
- Apple Watch Ultra 4: My daily smartwatch. No phone needed on rides.
On the bike
- Continental GP5000 for everyday riding, and Aero 111 on the front for special occasions. I use both.
- Helmets: Specialized S-Works Evade 3 for road riding, and Rudy Project Wing for TT-style races. I use both.
- Ravemen FR300: A front light that mounts under your Garmin or Wahoo. I use one.
- Ravemen FR1000: The light and the computer mount in one unit, so nothing else goes on the bars. Better than mine.
- Ravemen FR1500SE: 1,500 lumens hanging under your Garmin, for proper night rides.
- Ravemen FR1100SE: 1,100 lumens under your Garmin, and up to 46 hours on slow flash.
- Ravemen FR500: A brighter FR300 with the same mount.
- Wahoo TRACKR Radar: I use it on one bike and Varia on the other. They perform the same.
- Garmin Varia RTL515: Radar that warns you of cars from behind. I use this model.
- Wahoo ELEMNT Roam 3: The bike computer that’s easy to use. I use mine on most rides.
- Favero Assioma Pro RS2: Accurate power pedals that swap easily between bikes. I use this model.
Home and indoor training
- NPE Runn: Makes my basic treadmill smart, sending more accurate speed and distance to my watch and Zwift. I use it.
- Google Wifi: Keeps Zwift connected in my pain cave. I use it.
- Apple TV 4K: Zwift on the big screen. I use two.
- Google Nest Doorbell (wired, 2nd gen): My video doorbell, running in both Google Home and Apple Home via Starling. I use it.
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