Question 1

Is Amazfit the only HYROX wearables partner?

Accepted Answer

Yes. The 15 April 2026 deal grants Amazfit exclusive smart wearables partner status across HYROX events worldwide for three years. The exclusivity covers smart watches, smart rings, smart cameras, smart glasses, and smart straps. No competing wearable brand can enter the HYROX ecosystem in those categories for the duration of the deal.

Question 2

Can Garmin and Coros still build HYROX features?

Accepted Answer

Yes. The exclusivity covers the HYROX name and event partnership, not the underlying training format. Coros has shipped Hybrid Fitness mode and a PFT Test that replicates the official HYROX P&#8217;F&#8221;T workout. Garmin has shipped improved HYROX support and supports the Roxfit app through Connect IQ for structured logging. Both cover much of the same training workflow without using the HYROX brand.

Question 3

How much did Amazfit pay for the HYROX deal?

Accepted Answer

The licence fee was not disclosed. Activation costs of around $1m in Q4 2025 and $0.5m in Q1 2026 were mentioned on earnings calls. The licence fee itself sits on top of those costs and is the larger figure.

Question 4

Which Amazfit watches have HYROX features?

Accepted Answer

HYROX Race Mode is available on the Active Max, Active 3 Premium, Balance 3, Balance Ultra, Cheetah Pro, Cheetah 2 Pro, Cheetah 2 Ultra, T-Rex Ultra and T-Rex Ultra 2. The mode supports Single, Double, and Team Relay workouts across the eight HYROX disciplines.

Question 5

Is the Amazfit watch accurate for HYROX training?

Accepted Answer

In testing on this site, the Cheetah 2 Ultra returned near-zero bias against the Garmin HRM600, Whoop MG, and Polar Verity SENSE across a full HYROX simulation. Wrist-based optical heart rate has known limitations during high-intensity, grip-heavy work. A Bluetooth chest strap pairs with any modern Amazfit watch, removing the limitation for race-day use.

Question 6

Can the watch track reps and weights during HYROX stations?

Accepted Answer

Not reliably. No wrist-based wearable on the market handles automatic rep counting and weight logging across HYROX stations under race conditions. Reps and weights must be logged manually unless you are following a structured plan with preloaded targets. This is a platform-wide limitation, not specific to Amazfit.

Question 7

Does the watch measure muscular fatigue from HYROX training?

Accepted Answer

No consumer wearable on the market measures muscular strain directly. Readiness scores, including HybridCharge, Garmin Body Battery, and Whoop Recovery, are built primarily on cardiovascular and HRV data. They can miss some of the muscular fatigue HYROX-style training generates. External muscle oxygen sensors from Train.Red and Moxy fill the gap but require third-party integration.

Question 8

What is HYROX 365?

Accepted Answer

The HYROX 365 training network is the global community of accredited HYROX Training Clubs and certified coaches. Athletes can train at an affiliated gym year-round using HYROX-specific programming, not just at race events. Amazfit&#8217;s deal includes access to this network as part of the broader ecosystem integration.

Question 9

How big is HYROX?

Accepted Answer

HYROX had around 650,000 participants across 74 events in the 2024/25 season. Projected participation for 2025/26 is 1.3 million across 100+ events. Annual revenue for HYROX itself is estimated between $110m and $140m. The sport is majority owned by Infront Sports.

Question 10

Is HYROX a sustainable bet for Amazfit?

Accepted Answer

Strategically yes. The category is growing fast, the demographic is younger and more female than triathlon, and watch execution is technically hard enough to create a product moat. Commercially, the bet is harder. Amazfit needs to sell 60,000 to 120,000 incremental performance watches over three years to break even on a multi-million dollar commitment, which requires 2% to 4% market penetration in the HYROX athlete segment.

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