Today Fitbit released this statement.
Fitbit (NYSE:FIT) has not received any communication from ABM Capital, or any other firm, regarding a reported offer. As the leader in the connected health and fitness market, we remain focused on delivering innovative products consumers love and are confident in our vision for the future.
Source: Fitbit
Get used to this sort of statement about players in the market. As I said <here> the future of this market will see fewer players due to rationalisation. M&A activity is one way this will come about as well as some companies just quitting the market or going bankrupt.
Fitbit clearly have got a good brand image and product set/data infrastructure. A capital injection maybe could further leverage those assets. I don’t know I’m not an analyst.
Of course some of the smaller companies will be praying for a courtship from a new investor to give the original founders the chance for a profitable exit.
Last Updated on 16 January 2026 by the5krunner
My favourite kit and nutrition
- Maurten — the race nutrition trusted by elite athletes. Gels and drink mix engineered to be easy on the stomach.
- Garmin 90-degree charging adapter — the small adapter that keeps your charging cable tidy at the stem. Essential for race day.
- Garmin charging puck — the fastest and most reliable way to top up your Garmin before a session.
- Ravemen FR300 — front light that mounts directly under your Garmin or Wahoo head unit. Keeps your bars clean and your beam pointed where it matters.
- Garmin Varia RTL515 — radar rear light that alerts you to vehicles approaching from behind. Pairs with your Edge or Garmin watch.
- Stryd — the footpod that brings running power to your Garmin. The single most useful running upgrade I have made.
- Favero Assioma Pro RS2 — the power meter pedals most serious cyclists end up choosing. Accurate, easy to move between bikes.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
