I expect Garmin Black Friday deals in 2026 to be bigger than last year’s, by up to 10 percentage points on most models. Last November, current Garmin watches typically came down by 10% to 15% and the previous generation by about 25%, with end-of-line models at 45% to 50%. This year, I’d look for about 20% off current models and 35% off the previous generation.
Three things point that way. Garmin CEO Cliff Pemble told analysts this week that retailer interest in Q4 promotions is “very strong”. Shops have also run down their Garmin stock ahead of the holidays. And the Fenix 9, Edge 1060 and Forerunner 70 and 170 launches have turned a lot of recent watches into last year’s models.
Garmin watches Black Friday deals in 2025
These were the US Black Friday prices for the most popular Garmin watches in November 2025. Garmin Black Friday deals in the UK were similar in percentage terms, so the same pattern should hold there.
| Model | List price | Black Friday 2025 | Off |
|---|---|---|---|
| Fenix 8 Pro | $1,299.99 | $1,199.99 | 8% |
| Fenix 8 | $999.99 | $749.99 | 25% |
| Fenix E | $799.99 | $499.99 | 38% |
| Fenix 7 Pro / Epix Pro | $899.99 to $999.99 | $449.99 to $549.99 | 45% to 50% |
| Forerunner 970 | $749.99 | $649.99 | 13% |
| Forerunner 570 | $549.99 | $449.99 | 18% |
| Forerunner 965 | $599.99 | $449.99 | 25% |
| Forerunner 265 | $449.99 | $299.99 | 33% |
| Venu 4 | $549.99 | $499.99 | 9% |
| Venu X1 | $799.99 | $599.00 | 25% |
| Instinct 3 | $299.99 | $199.99 | 33% |
The pattern is the one Garmin follows every year. Watches launched that year got 8% to 18% off. Last year’s models got 25% to 38%, and the ones about to disappear got 45% or more. Across 28 deals tracked by Tom’s Guide, the typical discount was 25%.
Why I expect bigger Garmin discounts this year
Garmin always runs strong promotions in Q4, and Pemble said the same last October. Four things are different this year.
- More watches are now last-generation. Fenix 8 and Fenix 8 Pro have been replaced by Fenix 9, Edge 1050 by Edge 1060, and Garmin’s entry-level runners by Forerunner 70 and 170. Those models move into the 25% to 35% bracket.
- Shops are clearing space. Pemble said watch registrations outpaced shipments to retailers in Q3, which means shops sold more Garmin stock than they bought, ahead of the holidays.
- Fitness sales are slowing. Growth in Garmin’s Fitness division fell from 42% in Q1 to 16% in Q3, according to its Q3 results. Bigger discounts are the obvious way to keep volumes up.
- Old stock was built with cheap memory. Watches made before memory prices soared cost Garmin less to build, so it can discount them harder. New stock costs more, which is why I think Garmin prices could rise in 2027.
My Garmin Black Friday 2026 predictions
These are my estimates, not leaked prices. The possible price applies the top of each discount range to the US list price.
| Model | 2025 discount | 2026 expectation | Possible 2026 price |
|---|---|---|---|
| Fenix 9 | Not on sale | Up to 10% | $899.99 (from $999.99) |
| Fenix 8 Pro | 8% | Up to 25% | $974.99 (from $1,299.99) |
| Fenix 8 | 25% | Up to 35% | $649.99 (from $999.99) |
| Forerunner 970 | 13% | Up to 20% | $599.99 (from $749.99) |
| Forerunner 570 | 18% | Up to 25% | $412.49 (from $549.99) |
| Forerunner 965 | 25% | Up to 40%, while stock lasts | $359.99 (from $599.99) |
| Forerunner 265 | 33% | Up to 40%, while stock lasts | $269.99 (from $449.99) |
| Venu 4 | 9% | Up to 20% | $439.99 (from $549.99) |
| CIRQA | Not on sale | None, it is still sold out | $199.99 (no change) |
Fenix 9 is the exception. It launched in late August and Garmin is still filling a backlog, so I’d be surprised to see more than a token discount. CIRQA is the same, because Garmin can’t make enough of them.
Garmin Fenix 8 Black Friday deal
Fenix 8 was the most searched Garmin Black Friday deal on this site last year, at 25% off. Now that Fenix 9 has replaced it, I expect the AMOLED and Solar versions to reach 30% to 35% off, which would bring the cheapest Fenix 8 down to about $649.99. That is close to what Epix Pro Gen 2 cost a year ago, for a far newer watch. If you don’t need the Fenix 9’s bigger memory and brighter screen, this is likely to be the best value Fenix of the year.
Garmin Fenix 8
GPS adventure watch
RRP sale $849
£617 (sale), €1,199
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Garmin Fenix 8 Pro
GPS adventure watch
RRP $1,199
£1,099, €1,199
- use code:
Get it nowOrder now – Garmin Fenix 8 Pro Also sold direct byGarmin Forerunner 265, 965 and 970 Black Friday deals
Forerunner 265 hit 33% off last year, its lowest price ever, and Forerunner 965 hit 25%. Both have since been replaced, so whatever stock remains should go cheaper still. Forerunner 970 and 570 are still current, and I expect them to stay below 25% off. Check the Forerunner range to see what each one adds before you buy the cheapest.
Garmin Forerunner 970
Premium GPS triathlon smartwatch. Features a bright AMOLED touch screen and a built-in LED flashlight.
Garmin Forerunner 265
GPS running watch
Garmin Cyber Monday deals
Cyber Monday falls on 30 November 2026. Last year, most Garmin prices held from Black Friday to Cyber Monday and then ended on 1 December. Don’t wait for a second drop that probably won’t come.
When Garmin Black Friday 2026 starts
Black Friday falls on 27 November 2026. Buy during Black Friday week. Early deals started around 20 November last year, and the deepest prices on end-of-line models sold out first. If you’re deciding between models, start with the best Garmin watch for you, then wait for that one to drop.
Quick answers
How much were Garmin watches discounted on Black Friday 2025?
Current models such as Forerunner 970 and Venu 4 typically had 8% to 18% off. Previous-generation models such as Fenix 8 and Forerunner 965 had about 25% off, and end-of-line models such as Fenix 7 Pro and Epix Pro reached 45% to 50%.
Will Fenix 9 be discounted on Black Friday 2026?
I don’t expect more than a token discount. Fenix 9 launched in August 2026 and Garmin says it is still filling a backlog of orders.
When do Garmin Black Friday deals start in 2026?
Black Friday is on 27 November 2026 and Cyber Monday on 30 November. Last year, early Garmin deals appeared around 20 November and most ended on 1 December.
Should I wait for Cyber Monday to buy a Garmin?
No. Last year most Garmin prices stayed the same from Black Friday through Cyber Monday, and the best end-of-line deals sold out first.
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Buyer guides
- Best sports watch: tested recommendations by sport and athlete type (triathlon, running, marathon, cycling, hiking, and women)
- Best Garmin watch: Forerunner versus Fenix by series, sport, and budget
- Best wearables: fitness trackers, recovery trackers, heart rate monitors, running power meters, and female athlete tech
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- Buying guides: every upgrade guide and product comparison in one place, by brand, for owners deciding whether to move to the newest model
- Gear I use: the watches, bikes, sensors, fuel and sleep kit tfk actually trains and races with, and what his partner uses
Brand and product guides
- Amazfit: the full Amazfit range from Balance to Cheetah to T-Rex, accuracy tests, HYROX partnership, and Zepp Health analysis
- Apple Watch: athlete-first coverage of Apple Watch across running, cycling, and triathlon
- COROS: watches, features, and firmware across the full COROS range
- Garmin: the company, the platform and the full range, and the starting point for choosing across every Garmin product line
- Garmin Edge: bike computers from entry-level navigation to flagship endurance and mountain biking
- Bike computers: Garmin, Wahoo, Hammerhead, COROS and the value brands compared
- Bryton: the Rider range compared, from basic GPS units to the S810 with maps
- Garmin Fenix: every model, feature, and firmware development for Garmin's flagship outdoor watch
- Garmin Fenix 8 Series: which variant to buy, upgrade advice, accuracy data, and the full Fenix 8 review and firmware coverage
- Garmin Forerunner: the full Forerunner line covered from entry level to triathlon flagship
- Garmin Instinct: rugged GPS watches for endurance and adventure athletes
- Garmin Features Explained: how Garmin's metrics work, from Training Load and Body Battery to Race Predictor and HRV Status
- Google Fitbit: Fitbit Edge, Fitbit Air, Google Health, Pixel Watch and the Wear OS platform
- Magene: which Magene bike computer to buy, from the C506 to the C706, with tested verdicts
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- Runna: coach-written running plans that adapt as you train
- Suunto: Race, Vertical, Run and the SuuntoPlus ecosystem
- Strava: features, privacy, segments, and how Strava fits into a serious training setup
- Ride with GPS: route planning, navigation and how it works alongside Strava
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- WHOOP: strain, recovery, sleep and the full WHOOP ecosystem
Specifications database
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Sport and topic guides
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- Optical Sensors (PPG): the 40 things a wrist optical sensor could measure, from heart rate to glucose, ranked by evidence
- GPS Accuracy: how satellite systems perform across brands, terrains, and conditions
- Sports Watch Battery Life: battery claims, real-world tests, and how to manage battery life across Garmin, Apple, Amazfit and COROS
- Recovery Trackers: WHOOP, Oura, and the science of readiness scoring
- Muscle Oxygen Sensors: SmO2 and NIRS explained, Train Red and Moxy compared, and the category from BSX and Humon to Garmin and WHOOP
- Female Athlete Tech: wearables, physiology, and performance for female endurance athletes, covering cycle-synced training, RED-S, HR accuracy, and VO2max
- Sports Science: peer-reviewed research on HRV, VO2max, lactate threshold, running power, wearable accuracy, and supplementation
- Testing Methodology: how this site tests GPS accuracy, heart rate, battery life, and other performance claims
Content series
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Last Updated on 28 October 2026 by tfk the5krunner
Small things I always use
- Garmin 90-degree charging adapter: Charges your Garmin from any USB-C cable. Essential when travelling. I use one.
- Body Glide: The blue anti-chafe stick swimmers and runners carry. I use it.
- Speedo earplugs: Fewer ear infections and no cold-water dizziness. I use them.
- Dryrobe Advance: My winter changing robe for open-water swims. I use one. A cheaper option is the AONYIYI changing robe.
- Maurten: Race fuel that stays easy on the stomach. I use them.
- Beet It Sport nitrate shots: Beetroot shots I take in the days before a race. I use them.
- Garmin charging puck: The quickest way to top up before a session. I use one.
- Injinji: Toe socks that stop rubbing, so you run more. I use them.
- Ultimate toe protectors: Stop black toenails on long runs. They work. I use them.
- Compressport R2 v2 calf sleeves: My calf sleeves of choice. I use them.
- Cellucor C4: My pre-workout before hard sessions.
- TPU tubes: Schwalbe Aerothan, Tubolito and Pirelli SmarTube. Light, tiny spares. I use all three.
- G8 insoles: Adjustable insoles that are good. I use them.
- Cycplus Cube: A 97g electric pump that gets a road tyre rideable in two minutes. I carry one. 5% off with code THE5KRUNNER.
Watches and sensors
- Polar H10: My daily driver for waking HRV.
- Polar Verity Sense: My backup arm-worn HR sensor.
- Nomad bedside charger: Charges my iPhone and Apple Watch overnight. I use it, and many of their bands.
- Train.Red: The best muscle oxygen sensor I’ve used.
- Tymewear: Accurate heart rate and reliable ventilatory zones. I use it to pace endurance rides over an hour.
- Garmin Forerunner 970: A pro-grade triathlon watch. I use this.
- Apple Watch Ultra 4: My daily smartwatch. No phone needed on rides.
- Garmin Fenix 9 Pro: I’ve just bought one.
On the bike
- Continental GP5000 for everyday riding, and Aero 111 on the front for special occasions.
- Helmets: Specialized S-Works Evade 3 for road riding, and Rudy Project Wing for TT-style races. I use both.
- Ravemen FR300: A front light that mounts under your Garmin or Wahoo. I use one.
- Wahoo TRACKR Radar: I use it on one bike and Varia on the other. They perform the same.
- Garmin Varia RTL515: Radar that warns you of cars from behind. I use this model.
- Wahoo ELEMNT Roam 3: The bike computer that’s easy to use. I use mine on most rides.
- Favero Assioma Pro RS2: Accurate power pedals that swap easily between bikes. I use this model.
Home and indoor training
- NPE Runn: Makes my basic treadmill smart, sending more accurate speed and distance to my watch and Zwift. I use it.
- Google Wifi: Keeps Zwift connected in my pain cave. I use it.
- Apple TV 4K: Zwift on the big screen. I use two.
- Google Nest Doorbell (wired, 2nd gen): My video doorbell, running in both Google Home and Apple Home. I use it.
Health, recovery and sleep
- FreeStyle Libre 3 Plus: Shows how my blood sugar responds to diet.
- hDrop: Measures my sweat loss in summer and indoors.
- Fourth Frontier Zone: Checks my heart under load in hard sessions.
- Oura Ring 5: My partner’s recovery tracker of choice.
- Eight Sleep: A cooling mattress cover my partner and I use nightly.
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tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. See the gear tfk uses. ID
