When betting apps entered the scene, punters were beside themselves with joy. They could finally have a dedicated space to enjoy their bets without loading mobile web browsers. What’s more, the apps, such as Bet365 mobile, were more intuitive as they matched specific operating systems, making the betting experience more enjoyable. In 2025, bookies plan to take their mobile apps to the next level. We look at the changes that are soon to show up and what they will spell for punters.
What’s New in 2025?
While there have been many changes in betting apps in the past few years, 2025 promises to switch gears and take punters as well as bookies to a whole new realm. Let’s look at what is changing:
The Use of Artificial Intelligence.
In the past, punters and bookies had to review scores of data before they could make decisions. On the side of the punters, it made research quite tedious and inaccurate. On the side of the bookies, management was quite a hurdle as they dealt with tons of moving parts. Artificial intelligence (AI), coupled with machine learning, is here to change that. This technology has the ability to review past and present data and offer the following perks:
- It can provide betting recommendations. A punter can simply log into the betting app and review the recommendations that best serve their typical budget and betting markets. So, instead of filtering through tons of options, they can skip right to the wagering.
- It can predict outcomes. Bookies have been integrating this technology in setting their odds so they can be more accurate. Punters, too, have been using AI to review past outcomes and generate predictions, which helps them save time while maximizing the profitability of their wagers.
What’s more, bookies have been leveraging this technology in their marketing efforts. Instead of using a one-size-fits-all approach, they have been tailoring their ads to suit the individuality of their customers.
The Integration of Augmented Reality in Live Betting.
While punters may not be able to attend live sports events for many reasons, including geographical and time constraints, bookies have been working to bridge this gap. How? They have been using augmented reality (AR) to generate realistic images and videos of sporting events. As such, punters can review these images and videos and feel like they are witnessing the actual matches.
But that’s not where the fun ends. Bookies have taken things up a notch by providing live betting experiences to punters. So, as they get real-time updates of ongoing sports events, they also get the chance to place wagers based on present outcomes. It allows punters to be more engaged in the events while giving them the chance to change their stance on their previous wagers if they had made the wrong predictions.
Some reports argue that 2025 could be the year that virtual reality (VR) makes its way to the betting app scene. This technology would allow punters to simulate the actual sports events as if they were in the actual games. But this is yet to come to fruition as bookies are still navigating how they can go about this.
The Maximization of Blockchain Technology.
Blockchain technology is not new to the sports betting scene. However, it seems to be picking up speed as we finalise the first quarter of the 21st century, as it offers the following perks;
- Enhanced transparency. Punters can use this technology to track their wagers per the odds that were available when they made the transaction. Since the ledgers are immutable, this improves the trust between the punters and bookies, who know that nobody can alter the records unless both parties sign off on the change.
- Convenient payments. While the use of cryptocurrencies is still in debate, many betting apps are integrating these payments as they are faster than traditional payments and allow punters to enjoy privacy. Projections show that the number of apps using these payments could grow in the coming years.
Most importantly, this technology offers secure financial transactions that enable bookies to solidify their security protocols to keep punters safe.
