Your AI Assistant Wants Your Workout Data. Here’s How It Plays Out.
Anthropic announced on Sunday (January 11, 2026) that Claude can now access Apple Health and Android Health Connect. This came just days after OpenAI announced ChatGPT Health on January 7, which also integrates with Apple Health and other wellness apps. Gemini already has access, as it’s owned by Google, which owns Android.
| AI Model | Apple Health | Google Health (Health Connect) | Announced |
|---|---|---|---|
| ChatGPT (OpenAI) | Yes – direct integration | Yes – via Health Connect | Jan 7, 2026 |
| Claude (Anthropic) | Yes – beta integration | Yes – via Health Connect | Jan 11, 2026 |
| Gemini (Google) | No | Yes – native | (existing) |
| Grok (xAI) | No | No | N/A |
This means they can see every workout you’ve ever logged. Your runs with GPS routes. Cycling sessions with power data. Gym workouts with sets and reps. Swimming laps. Yoga sessions. All of it sits in Apple Health and Health Connect, and these AIs now have a way into it.
Granting Access: Of course, you need to grant access, but that won’t matter. The outcome will be the same. Here’s why.

These companies need all original data to train their models, be that web pages, digital TV programs, digital art…and your workout files and health records. They have to get it and, probably in reality, don’t care how they get it – that’s another subject (ask in the comments)
Here’s their likely playbook:
- Now: “Why not connect your Apple Health and I’ll analyse your training!” They’ll tell you your weekly mileage, explain your heart rate zones, and maybe spot that you’re overtraining. Simple access, only working on your device. They promise they’re not training on it.
- Soon: “do you want personalised training plans based on what actually works for athletes like you? Here’s the opt in button.” The AI will need workout data from millions of users to know that runners in your age group who overcook Sunday long runs fully recover by Wednesday. Or that cyclists of your age and ability have the biggest FTP gains with specific interval patterns. The features will be legitimately useful, proven by data, so people will opt in. (You might not, but they all will)
- Endgame: These AI companies end up with a workout database that makes Strava’s 100 million current users look small (ChatGPT currently 800m weekly, perhaps with 20% saving workouts to their apps). The eventually dominant AIs will have larger active user bases. If even 10% connect their workout data, that will overtake Strava.
And it’s not just routes. It’s:
- Every run with pace, heart rate, elevation, and GPS track
- Cycling power data, cadence, and segments
- Swimming splits and stroke counts
- All cross-referenced with sleep, recovery metrics, and injury patterns
- Everything.
Remember when Strava’s heatmap accidentally revealed the locations of military bases? That was just from GPS tracks from a relatively small number of people who forgot their activities were flagged as public. Now imagine AI companies training on complete workout histories from hundreds of millions of users, knowing exactly where people train, when they train, how hard they train, and how their bodies respond. Strava should be worried. With ‘all’ the data and a superior intelligence model, it should be able to determine the ideal official segments, avoid duplication/overlap, and automatically keep cheaters and mis-recorded workouts off the leaderboard.
Listen to the discussion
Use the integrations if you want. Just know that “not currently training on your data” and “will never train on your data” are different sentences. When they ask for permission to “improve recommendations for everyone,” that’s when your Sunday workout becomes part of the dataset.
Your local running routes, your favourite training spots, your workout patterns—all of it could (will) end up in a database that makes Strava’s look trivial.
My Thoughts
I find what’s happening with AI and our data to be both deeply interesting and deeply troubling.
Perhaps I’m blinkered, but I can’t see this particular issue discussed here playing out in any other way (tell me why I’m wrong, I hope I am). Remember all those people who vowed never to be slaves to their mobile phones? They’re the ones sitting next to you right now, glued to it, longing to get home to be glued to Netflix on their other screen. AI is their next digital master, maybe yours too – this time it’s AI software, not the phone or TV hardware.
I wrote an article earlier in the month about Strava’s IPO. I doubt the timing of the IPO filing had anything to do with these developments, though clearly (to me) they represent a massive longterm threat to Strava’s business model. Perhaps Strava’s solution is to eventually license a link to our data in the AI models rather than capturing it directly from each of us?
What do you think?
https://the5krunner.com/2026/01/09/strava-ipo-filing-3-billion-valuation-analysis/
Last Updated on 31 January 2026 by the5krunner

tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors.

Don’t they already have sponsored challenges and segments? There definitely a bunch of challenges tied to promotions. And I recall there were Chipotle segments a couple of years ago where the local legend for the segment would get a year supply of burritos or something.
yes they do. it’s fairly limited tho. at least from what I see.
Why should athletes push strava for relevant ads? I don’t want relevant ads.
Ads try to make you buy something you was not planning to do, and ads work (otherwise companies wouldn’t pay for it)
If I have to see ads, give me ads that are totally irrelevant for me. It would be a hard sell trying to make me buy a sewing kit (for example and for my situation)
i guess there’s no right answer here.
my experience with youtube ads (that i have to watch on tv4k or subscribe) is that irrealvent ads become very annoying very quickly. at least if i see garmin ads or apple watch ads or myprotein ads it doesn’t annoy me anywhere near as much,
I’m clearly no business investor – I fail to see how it’s worth $2-3 billion.
An investor can safely make 3-4% in bonds. So would want to make at least +10% on higher risk investments. Can Strava make £200-300 million profit from advertising + subscriptions? I think they’re over selling how users interface with the platform.
it’s worth what people are willing to pay for it.
There will be multiple slews of analysts looking at the answer to your question.
“perhaps with 20% saving workouts to their apps”
Wild overestimation. More like 2%.
Of all people who would opt in and have a meaningful amount of data, few would not also be on Strava. But of all people on Strava, only a small subset is having a nontrivial amount of interaction with those LLM clouds *and* an active user of Google/Apple health. (it’s only the intersection of those that matters there’ll be quite a few users of both AI platforms and Strava wo don’t use Google/Apple health)