Strava has just formally announced the introduction of its family plan after trailing the idea a few weeks ago.
TL;DR – 4 friends, teammates or family members in the same country can share a family membership for a total of £100. As a broad rule of thumb, it’s 4 for the price of 2 in all countries.
Sounds Too Good To Be True?
I’m one of the world’s biggest sceptics but this is a great idea at a great price. The price is good as it’s discounted by about 50% and I’ll cover some less obvious reasons below on why this is a cunningly clever move by Strava. There are some trivial catches but, as you can see from this chart the headline features of an individual and family plans are identical.
What Are the Catches
The two major ‘catches’ are quite reasonable ones. Firstly all four members must be in the same country. I don’t know the rationale for this especially when it would probably only affect a tiny number of people.
The second catch comes when you come to set up the family plan only to realise that one person is already a Strava subscriber. That person has to cancel their existing subscription and then wait for it to expire. That’s no biggie IMHO, if anything it will work against Strava as some people forget to set up the family plan after cancelling.
Other Technicalities
Q: Where exactly do I create a family plan?
A: If you aren’t a subscriber, click here to see the plan cost in your country. If you are already a subscriber, visit your My Account page.
Q: What happens if someone joins an active Family Plan?
A: They just join. The family plan still expires/renews at the same time. Effectively their cost per day will be a bit higher.
Q: What if one of the 3 members wants to leave the Family Plan?
A: They leave. Simple. That creates an extra slot which someone else can join for free. The exception is that the Family Plan creator/owner cannot leave or transfer ownership. They can cancel to avoid the plan renewing and them being charged for the renewal.
Q: If I join, cancel, create or leave a Family Plan, will it affect my data?
A: No
Q: I can’t see a family plan option. Where is it?
A: Check which country you are physically in and check the country you say you live in your profile. Family plans are only available in 32 selected countries, rolling out from July 2024 onwards. Click here to be notified.
Q: How many people must I initially add to a family plan?
A: One…you! You can add other people whenever you want.
Other Benefits
Other than the financial and motivational benefits there was no announcement of other benefits like Family leaderboards and, for example, default sharing of routes to family members (family members appearing first on a list of people you want to share a route with).
I hope a Family/Team is listed as a club that you’ve already joined here – if not…it should do! (Family? Team? Group? Club?…there are a lot of confusingly similar words here!)
Take Out
Everyone loves a bargain. Well, I do.
The great thing about generic group plans is that they create inertia against the people leaving. You or I could not renew our Strava subscription and no one other than Strava accountants would be any the wiser. When you are in a team, that’s much more difficult. It’s psychologically harder to leave as you know your family/team members will be notified.
I’m not sure that the number of half-price family memberships will counteract the number of people who stop their subscriptions. As the family plan is such a financially good deal, it implies that Strava previously had a problem with lapsing memberships.
In this world of ever more annoying subscriptions, this is one subscription I welcome.
Last Updated on 4 October 2026 by the5krunner
Small things I always use
- Garmin 90-degree charging adapter: Charges your Garmin from any USB-C cable. Essential when travelling. I use one.
- Body Glide: The blue anti-chafe stick swimmers and runners carry. I use it.
- Speedo earplugs: Fewer ear infections and no cold-water dizziness. I use them.
- Dryrobe Advance: My winter changing robe for open-water swims. I use one. A cheaper option is the AONYIYI changing robe.
- Maurten: Race fuel that stays easy on the stomach. I use them.
- Garmin charging puck: The quickest way to top up before a session. I use one.
- Injinji: Toe socks that stop rubbing, so you run more. I use them.
- Ultimate toe protectors: Stop black toenails on long runs. They work. I use them.
- Compressport R2 v2 calf sleeves: My calf sleeves of choice. I use them.
- Cellucor C4: My pre-workout before hard sessions.
- TPU tubes: Schwalbe Aerothan, Tubolito and Pirelli SmarTube. Light, tiny spares. I use all three.
- G8 insoles: Adjustable insoles that are good. I use them.
- Cycplus Cube: A 97g electric pump that gets a road tyre rideable in two minutes. I carry one. 5% off with code THE5KRUNNER.
Watches and sensors
- Polar H10: My daily driver for waking HRV.
- Polar Verity Sense: My backup arm-worn HR sensor.
- Nomad bedside charger: Charges my iPhone and Apple Watch overnight. I use it, and many of their bands.
- Train.Red: The best muscle oxygen sensor I’ve used.
- Tymewear: Accurate heart rate and reliable ventilatory zones. I use it to pace endurance rides over an hour.
- Garmin Forerunner 970: A pro-grade triathlon watch. I use this.
- Apple Watch Ultra 4: My daily smartwatch. No phone needed on rides.
- Garmin Fenix 9 Pro: I’ve just bought one.
On the bike
- Continental GP5000 for everyday riding, and Aero 111 on the front for special occasions.
- Helmets: Specialized S-Works Evade 3 for road riding, and Rudy Project Wing for TT-style races. I use both.
- Ravemen FR300: A front light that mounts under your Garmin or Wahoo. I use one.
- Wahoo TRACKR Radar: I use it on one bike and Varia on the other. They perform the same.
- Garmin Varia RTL515: Radar that warns you of cars from behind. I use this model.
- Wahoo ELEMNT Roam 3: The bike computer that’s easy to use. I use mine on most rides.
- Favero Assioma Pro RS2: Accurate power pedals that swap easily between bikes. I use this model.
Home and indoor training
- NPE Runn: Makes my basic treadmill smart, sending more accurate speed and distance to my watch and Zwift. I use it.
- Google Wifi: Keeps Zwift connected in my pain cave. I use it.
- Apple TV 4K: Zwift on the big screen. I use two.
- Google Nest Doorbell (wired, 2nd gen): My video doorbell, running in both Google Home and Apple Home. I use it.
Health, recovery and sleep
- FreeStyle Libre 3 Plus: Shows how my blood sugar responds to diet.
- hDrop: Measures my sweat loss in summer and indoors.
- Fourth Frontier Zone: Checks my heart under load in hard sessions.
- Oura Ring 5: My partner’s recovery tracker of choice.
- Kineon MOVE+: Red light therapy for niggles. It works.
- Eight Sleep: A cooling mattress cover my partner and I use nightly.
Reader-Powered Content
This content is not sponsored. It’s mostly me behind the labour of love, which is this site, and I appreciate everyone who supports it.
Support the site: Follow (free, fewer ads) · Subscribe (paid, ad-free) · Buy Me A Coffee ❤️
Written by real people, with AI assistance. Fact-checked and verified for originality. See the Editorial Policy. FTC: Affiliate Disclosure — some links pay commission. As an Amazon Associate, I earn from qualifying purchases.
tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID
was waiting on the price!! i am going to add my sister with me and maybe 1 of my buddies. Solid