Significant interest as running power grows: estimates of Stryd’s sales and subscribers

Google Trends shows searches for ‘Running Power’ increased significantly over the last 12 months. This article examines that and several other data points to assess how many owners of the Stryd Running Pod there might be. Please feel free to challenge the workings and add new points to consider.

The Stryd Zones app is exactly 7 years old and has over 100,000 downloads registered on Garmin Connect IQ. The company also runs on Apple Watch, COROS, Suunto, Amazfit, Wear OS and Polar. The Connect IQ number is a floor, not a ceiling.

Apple’s App Store shows 237 ratings for the Stryd app, which doesn’t sound like a lot. However, niche hardware apps get reviewed more often than consumer apps, but even at a generous 1% review rate, that implies around 24,000 iOS users. At 0.1%, it is 240,000. Ten thousand is the conservative floor.

The Strava club has 3,466 members, and the Stryd subreddit gets 1,700 weekly visitors. These numbers indicate commitment, so the people who join a subreddit or Strava club for a footpod are genuinely invested. Most Stryd owners never join either.

The Facebook page has 28,148 likes, which is a less reliable figure, since brand page likes often come from people who never bought the product. It suggests a larger potential install base than 250,000 but cannot be taken literally.

Put all of that together, and a lifetime figure of 400,000-700,000 pod sales is defensible, with 500,000 as a sensible midpoint. Active users would be lower still and probably 150,000-300,000. Our full Stryd review covers what that user base is actually paying for.

Subscriber numbers

The Stryd Membership costs $14.99 per month or $129 per year. Every new pod comes with six months included, so the real question is how many people renew.

At 500,000 owners and a 2% renewal rate, that is 10,000 paying subscribers and roughly $1.3 million in annual subs. A company that keeps releasing hardware and building out subscription features is running on considerably more than 2,500 subscribers and the $325k pa annual revenue that would bring.

Running Power searches are rising

Google Trends data for the past five years (not shown) indicate that Stryd-related searches have been flat.

But broader searches for running power took off around July 2025 and reaching a new pateau a few months later. at the same time, Amazfit announced Stryd support and the two could be realted.

Thus, at leat for the last year, it is the category that is growing rather than Stryd’s brand. Whether runners who try wrist-based power find it good enough, or go looking for something more precise, is the question Stryd’s next few years will answer. The sports science around running power as a training metric still lacks a gold standard and two different ways of mesauring it.

Quick answers

How many Stryd pods have been sold?
The best available estimate is 400,000-700,000 lifetime, with 500,000 as the midpoint. The Garmin Connect IQ app alone exceeded 100,000 downloads years ago, covering Garmin users only. Stryd also supports Apple Watch, COROS, Suunto and Polar.

Is running power becoming more popular?
Google Trends shows a significant increase in searches for running power from around July 2025, driven by Garmin and COROS adding the metric natively to their watches. Stryd brand searches have been flat across the same period.

Does Stryd require a paid subscription?
The pod works without one. The Stryd Membership costs $14.99 per month or $129 per year and adds personalised training plans, race planning, and advanced analytics. New pods include six months of membership.

Last Updated on 3 July 2026 by the5krunner

the5krunner

tfk is the founder and author of the5krunner, an independent endurance sports technology publication. With 20 years of hands-on testing of GPS watches and wearables, and competing in triathlons at an international age-group level, tfk provides in-depth expert analysis of fitness technology for serious athletes and endurance sport competitors. ID